Cincinnati Design Week:
AIGA & V+V


Week-long collaboration project and final presentation, Disrupting Design Norms with Visionaries + Voices Artists, for
Cincinnati Design Week & the American Institute of Graphic Arts. The project involved a fast-paced and iterative workshop and 
creation of concept designs for Halloween-themed soda can packaging using thermochromic (temperature senstive) ink, 
followed by a presentation detailing experience, findings, and deliverables on October 7th, 2024. 
CDW Promotional Invitation


In a single hour, a team of V+V artists (Curtis Davis, Catherine Whited, and Neil Dignan) created 84 original 
Halloween-themed illustrations. From there, Cog designers (myself, Lisa Ballard, and Lindsey Frimming) created five executable 
concepts, which we continued to refine over the course of a week.

Monday: Collaborative Brainstorming and Illustration Session

 

Tuesday: Design Debrief & Initial Concepting



Wednesday - Friday: Design Creation & Refinement

Concepts in warm state, followed by their transition and “reveal” in their cold state.

Animated Transition Example:
 

Example Concepts: Haunted House, Vultures, and Bats
Warm / Room Temperature Can
    
Cold Can

        
Dancing Skeletons

Warm / Room Temperature Can
  
Cold Can


Eye-Popping Spookiness

 
Warm / Room Temperature Can
  
Cold Can


Monday: Final Presentation

   


Thank you to the collaborators and sponsors, Cincinnati Design Week, Ruttle Design Group, Cog, LLC, and Art Academy of Cincinnati.