SYMBIO
My senior thesis project, Symbio, is centered around the belief that practicing sustainability can be an uplifting experience. Symbio acts as an alternative to pessimistic
climate narratives by providing a platform of climate hope and joy, where people can see and share ideas that inspire and motivate environmental activism.
The main deliverables of this project included a full brand identity (name, brand principles, color palette, typography, brandmark, photography) and a
website to host a digital magazine and user accounts. Other deliverables included social media posts, signage, and print magazine mockups.
Through my research, it became clear that a digital magazine and platform would be the best option to promote both sustainability and foster community-building. Dividing up the main webpages into Explore, Read, and Engage,
as well as a search page, about page, and profile page, would allow users to personalize their experience using the site. There are also further categorizations by theme, including innovation, art, life, food, etc.
The website matches the branding through its use of font, color, and shape, and maintains the theme through unique layout design and interactive elements.
For full project documentation, go to https://drive.google.com/file/d/1flTAfNu3-gc-d5w_wwNcOc39dT4Aqo-z/view.